Cultural Innovation in Transition
by Lyudmila Petrova
Watercolour artwork combined with photo.
In this meaningful project, I created a watercolour artwork to combine with the photo from Pravdoliub Ivanov’s installation “Transformation Always Takes Time And Energy”, guiding me into the whole project’s visual identity.
Above, you see the book thesis cover, the invitation for the dissertation’s public defence and the bookmark. All the materials have elements that connect them, giving the desired identity.
The inside of the thesis must reflect the outside. You should be able to connect the cover with the elements you find inside. The beauty is that on the inside, we can explore these visual and aesthetic elements much more.
Here, it’s possible to see elements used in the cover, such as artwork, colours, and typography, being used inside the thesis.
Inside sneak pick.
As you can see, I worked on all the elements inside the thesis, re-designing all figures and tables to match the project’s visual identity. That gives harmony and consistency to the project.
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